Product launch for new business

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product-launch-event

The objective

Host a intimate launch event for a new business to showcase their products and gain valuable contacts from potential customers.

The challenge

The high-end product range appeals to a niche market so tapping into that audience was a challenge. As the business is new to the Island, building brand awareness through a social media campaign and local advertising was necessary prior to the event.

The process

Imekota worked with the client to set a date for the event and handle the catering requirements, décor, photography and printed literature on the day. Prior to the event, a social media campaign to build brand awareness and a sponsored Facebook event were set up to increase engagement and reach. Post event social media coverage was also managed by Imekota.

The result

  • Exceeded the target of 50 attendees
  • Made one high-value sale from the event
  • Increased brand awareness
  • Gained valuable contact details from event attendees
  • Second event in the pipeline

 

“Thank you for your job, you are amazing, well done! We are happy with the result.”
– Client feedback

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