Host a intimate launch event for a new business to showcase their products and gain valuable contacts from potential customers.
The high-end product range appeals to a niche market so tapping into that audience was a challenge. As the business is new to the Island, building brand awareness through a social media campaign and local advertising was necessary prior to the event.
Imekota worked with the client to set a date for the event and handle the catering requirements, décor, photography and printed literature on the day. Prior to the event, a social media campaign to build brand awareness and a sponsored Facebook event were set up to increase engagement and reach. Post event social media coverage was also managed by Imekota.
- Exceeded the target of 50 attendees
- Made one high-value sale from the event
- Increased brand awareness
- Gained valuable contact details from event attendees
- Second event in the pipeline