Blogs have revolutionised the way news and information are shared. Whether maintaining a business blog will impact your company’s success, has had much debate in the past, and is still something many business owners question.
With the rise of content marketing, blogging for your business is often overlooked as a marketing tool, but it is one that is incredibly powerful when it’s done right.
It helps to drive traffic to your website
Every blog post you write is one more indexed page on your website, which means it’s one more opportunity to rank in search engines and drive organic traffic to your website.
Instead of paying for website traffic, blogging allows you to select the best keywords your target audience will be naturally searching for, and highlights how your business has the solution to their problem.
Through blogging alone, one of our clients improved their website ranking from not even being in the top 50 on Google to being ranked 3rd against their chosen key phrase. Their new ranking position has consequently led to more organic traffic to their website.
More website traffic means more leads, and blogging is a cost effective way to generate them.
It helps establish authority
A business that maintains a regular blog are perceived as being thought leaders in their industry. It demonstrates being ahead of the curve and well-versed in your field.
It is the perfect way to establish your brand voice and give your customers insight as to who you are, and what it would be like doing business with you, which helps to establish trust. It is a place to share company initiatives, philosophy, and tell your story through blogs that add value to your target audience.
It fuels SEO
Blogging has a significant impact on SEO as fresh content is still rewarded by search engines, particularly content that adds value. Through the use of keywords within your blog posts, you can rank for the various topics you would like your business to be associated and found with.
Search engines like new content being added on a regular basis, and having a blog is an easy way to stay fresh. Blogs are also more likely to be timely or news-related, which means they can be picked up under trending searches. As a result, having more content will increase your chances of ranking for phrases related to your business, which will generate more leads.
Furthermore, blogging creates more opportunities for adding internal links, which results in more pathways for search engine crawlers to navigate, thus improving the ranking throughout your site.
Develop better relationships with your customers
Blogging allows you to connect with your target audience and build trust. Consumers like to feel informed, and will appreciate you being the source of information on topics that interest them. If you blog regularly and provide valuable insights, your audience will be sure to consult your website in the first instance when looking for information relating to your industry.
In addition, through blog analytics, you will also be able to see which topics are popular, and be able to interact with your audience via comments on the post. This improves your relationship with existing and potential customers as it opens up a further channel in which to communicate.
If you understand the value of blogging but simply don’t have the time or skills necessary to create a blog content plan, research the topic, write the post, and source imagery, Imekota can help. We will work with you to gain a full understanding of your business and produce engaging blog content on your behalf. Contact us to find out more.