It’s a challenge to get people to read anything online. In fact, many companies now hire a copywriter to relieve themselves from the time and effort it takes to generate fresh, exciting content.
Copywriters know how to succinctly position a business so that the audience is inspired to take action through highly targeted content that drives conversions and ranks well in search engines.
Without utilising their expertise, you may find you’re losing out to competitors simply because they engage with their potential customers better than you do.
Here are 7 signs you should hire a copywriter:
1. You’re not sure you’re portraying the company in the right way
Every piece of content you write fills you with doubt. Are you being too boring? Too quirky? If you didn’t work there, would you understand the benefits of your product or service? Would you pick your business over your competitors?
If writing your copy is making you anxious, it’s time to outsource it.
2. Your website is generating traffic, but no leads
Your website looks great, it’s well optimised, and your analytics proves people are finding you. So, why aren’t you getting many leads or conversions?
If your target audience isn’t engaging with your content, it’s time it had a refresh.
3. Your blog has been neglected
You had great intentions when you set up your blog, but the last time you posted was three months ago, and you doubt you’ll have any time this month to dedicate to it.
Having a blog is a great way to generate traffic to your website, establish yourself as an expert in the industry, and improve your search engine rankings – but only if you regularly write blog posts. If you don’t have the time to dedicate to your blog, pass it on to someone who does.
4. You don’t know what to post on social media
You’ve set up the relevant social media pages and you’ve even managed to secure a few followers, but now what?
Researching and writing content to share is time-consuming and needs to be implemented into your daily routine. If you can’t set aside an hour a day to do this, you should be outsourcing it. It’s imperative to have an active presence on social media.
5. Your email campaigns aren’t generating conversions
Are those emails you send out being opened? Are they generating any click-throughs? If the answer is no, a copywriter can help you to achieve better results.
6. You have a detailed content marketing strategy, but lack the time or resources to carry it out
Ask yourself, how much is an hour of your time worth? Can you afford to be focusing on content marketing, or does it make better financial and business sense to hire a copywriter?
If you don’t have the time to do it yourself now, you probably never will.
7. You need a fresh perspective
One of the biggest traps business owners fall into it is assuming the reader knows everything about their business already. An outsider can bring a fresh perspective, which your target audience may respond more positively to.
Can you identify with the above?
If so, why not hire a copywriter today? Get in touch to see how we can transform your content.